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    <title>The Marketing Show with John Follis</title>
    <link>http://themarketingshow.net</link>
    <description>The Marketing Show is the podcast dedicated to helping business owners and managers market their product. Through engaging interviews, listeners gain valueable insight directly from other business owners and experts on what works, and what doesn't.</description>
    <copyright>© Follis Inc. 2006</copyright>
    <managingEditor>john@follisinc.com (john@follisinc.com)</managingEditor>
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      <title>The Marketing Show with John Follis</title>
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    <itunes:block>yes</itunes:block>
    <itunes:author>John Follis</itunes:author>
    <itunes:summary>Gain valueable marketing insight by hearing how other successful businesses market themselves. Learn what works, and what doesn’t.</itunes:summary>
    <itunes:subtitle>Marketing insight from successful businesses owners.</itunes:subtitle>
    <itunes:explicit>no</itunes:explicit>
    <itunes:keywords>Marketing,business,advertising,promotion,entrepreneurship,PR,consulting,SEO,podcast,podcasting,optimization,google,blogs,blog,radio,talk,interviews,success,small,business,advice</itunes:keywords>
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      <itunes:name>John Follis</itunes:name>
      <itunes:email>john@follisinc.com</itunes:email>
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      <title>Follis at Yale Entrepreneurial Institute / Final Part</title>
      <description><![CDATA[Final part with a Q&A covering:

• Associating a business with a Social Cause.
• The Role of Research with a Small Business. 
• Measuring Sales Results.
• Guerrilla Marketing Strategies and Tactics.]]></description>
      <pubDate>Fri, 28 Nov 2008 17:03:59 GMT</pubDate>
      <itunes:block>yes</itunes:block>
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      <itunes:author>John Follis</itunes:author>
      <itunes:summary><![CDATA[Final part with a Q&A covering:

• Associating a business with a Social Cause.
• The Role of Research with a Small Business. 
• Measuring Sales Results.
• Guerrilla Marketing Strategies and Tactics.]]></itunes:summary>
      <itunes:subtitle></itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
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      <title>Follis Non-Profit Interview </title>
      <description><![CDATA[In this podcast the host becomes the guest as John Follis discusses public service, his agency's award-winning effort on child abuse, and how to combine advertising and a social conscience. ]]></description>
      <pubDate>Sun, 25 Feb 2007 22:34:58 GMT</pubDate>
      <itunes:block>yes</itunes:block>
      <itunes:duration>00:11:33</itunes:duration>
      <itunes:author>John Follis</itunes:author>
      <itunes:summary><![CDATA[In this podcast the host becomes the guest as John Follis discusses public service, his agency's award-winning effort on child abuse, and how to combine advertising and a social conscience. ]]></itunes:summary>
      <itunes:subtitle></itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
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      <title>Rob Levin - The New York Enterprise Report</title>
      <description><![CDATA[In an industry that's facing tough challenges, hear how this upcoming publication is competeting.]]></description>
      <pubDate>Wed, 27 Sep 2006 05:00:00 GMT</pubDate>
      <itunes:block>yes</itunes:block>
      <itunes:duration>00:22:55</itunes:duration>
      <itunes:author>John Follis</itunes:author>
      <itunes:summary><![CDATA[In an industry that's facing tough challenges, hear how this upcoming publication is competeting.]]></itunes:summary>
      <itunes:subtitle></itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
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      <title>Dr. Arthur Caliandro - Marble Collegiate Church</title>
      <description><![CDATA[How many churches have an ad campaign that's written up in Prentice-Hall's "Principles of Marketing"? One. New York's Marble Collegiate Church. Click here to see the campaign: http://www.follisinc.com/guerilla]]></description>
      <pubDate>Thu, 01 Jun 2006 05:00:00 GMT</pubDate>
      <itunes:block>yes</itunes:block>
      <itunes:duration>00:18:30</itunes:duration>
      <itunes:author>John Follis</itunes:author>
      <itunes:summary><![CDATA[How many churches have an ad campaign that's written up in Prentice-Hall's "Principles of Marketing"? One. New York's Marble Collegiate Church. Click here to see the campaign: http://www.follisinc.com/guerilla]]></itunes:summary>
      <itunes:subtitle></itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
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      <title>Sara &amp; Erica Kubersky - Moo Shoes</title>
      <description><![CDATA[With a strong conviction (and good marketing) hear how a shoe business, plus a social conscience, can equal success.]]></description>
      <pubDate>Tue, 16 May 2006 23:44:32 GMT</pubDate>
      <itunes:block>yes</itunes:block>
      <itunes:duration>00:16:36</itunes:duration>
      <itunes:author>John Follis</itunes:author>
      <itunes:summary><![CDATA[With a strong conviction (and good marketing) hear how a shoe business, plus a social conscience, can equal success.]]></itunes:summary>
      <itunes:subtitle></itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
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      <title>Joel Hope - La-Z-Boy</title>
      <description><![CDATA[How does a brand from the 50's reinvent itself for the 21st century?]]></description>
      <pubDate>Mon, 15 May 2006 21:04:53 GMT</pubDate>
      <itunes:block>yes</itunes:block>
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      <itunes:author>John Follis</itunes:author>
      <itunes:summary><![CDATA[How does a brand from the 50's reinvent itself for the 21st century?]]></itunes:summary>
      <itunes:subtitle></itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
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      <title>David Turk - Indiana Market &amp; Catering</title>
      <description><![CDATA[His business is great food. The interview is great food for thought.]]></description>
      <pubDate>Mon, 15 May 2006 21:01:50 GMT</pubDate>
      <itunes:block>yes</itunes:block>
      <itunes:duration>00:23:43</itunes:duration>
      <itunes:author>John Follis</itunes:author>
      <itunes:summary><![CDATA[His business is great food. The interview is great food for thought.]]></itunes:summary>
      <itunes:subtitle></itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
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      <title>Tam St. Armand - Ventura Insurance Brokerage</title>
      <description><![CDATA[Listen as a company gets proactive with its marketing and attempts to evolve beyond a passive, primary reliance on word-of-mouth.]]></description>
      <pubDate>Mon, 15 May 2006 20:41:46 GMT</pubDate>
      <itunes:block>yes</itunes:block>
      <itunes:duration>00:18:33</itunes:duration>
      <itunes:author>John Follis</itunes:author>
      <itunes:summary><![CDATA[Listen as a company gets proactive with its marketing and attempts to evolve beyond a passive, primary reliance on word-of-mouth.]]></itunes:summary>
      <itunes:subtitle></itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
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      <title>Nancy Slotnick - Cablight (LoveLife Management)</title>
      <description><![CDATA[Want to get on Oprah? Hear how Nancy did it with a novel business concept and a savvy marketing mindset.MP3 File]]></description>
      <pubDate>Mon, 15 May 2006 20:26:33 GMT</pubDate>
      <itunes:block>yes</itunes:block>
      <itunes:duration>00:22:26</itunes:duration>
      <itunes:author>John Follis</itunes:author>
      <itunes:summary><![CDATA[Want to get on Oprah? Hear how Nancy did it with a novel business concept and a savvy marketing mindset.MP3 File]]></itunes:summary>
      <itunes:subtitle></itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
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      <title>Amy Scherber - Amy's Bread</title>
      <description><![CDATA[Hear how a marketing-savvy entrepreneur is turning bread into dough.]]></description>
      <pubDate>Mon, 15 May 2006 20:19:33 GMT</pubDate>
      <itunes:block>yes</itunes:block>
      <itunes:duration>00:16:58</itunes:duration>
      <itunes:author>John Follis</itunes:author>
      <itunes:summary><![CDATA[Hear how a marketing-savvy entrepreneur is turning bread into dough.]]></itunes:summary>
      <itunes:subtitle></itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
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      <title>Jonathan Schwartz - Washington Square Films</title>
      <description><![CDATA[Hear how an artistic company thrives with great talent. And great marketing.]]></description>
      <pubDate>Mon, 15 May 2006 20:14:41 GMT</pubDate>
      <itunes:block>yes</itunes:block>
      <itunes:duration>00:20:10</itunes:duration>
      <itunes:author>John Follis</itunes:author>
      <itunes:summary><![CDATA[Hear how an artistic company thrives with great talent. And great marketing.]]></itunes:summary>
      <itunes:subtitle></itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
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      <title>Jordan Kaplan - Pet-a-holics</title>
      <description><![CDATA[No, it's not a 12-Step program for pet lovers. It's NYC's finest dog walking and pet sitting service. Hear how a passion for pets is being parlayed into a growing business.]]></description>
      <pubDate>Mon, 15 May 2006 19:59:36 GMT</pubDate>
      <itunes:block>yes</itunes:block>
      <itunes:duration>00:19:42</itunes:duration>
      <itunes:author>John Follis</itunes:author>
      <itunes:summary><![CDATA[No, it's not a 12-Step program for pet lovers. It's NYC's finest dog walking and pet sitting service. Hear how a passion for pets is being parlayed into a growing business.]]></itunes:summary>
      <itunes:subtitle></itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
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      <title>Richard Lee - Pillar Consulting Corp</title>
      <description><![CDATA[Pillar can resolve any tech emergency and provides long-term solutions involving upgrades and training. Says Richard, "We allow our customers to focus on using technology, not fixing it."]]></description>
      <pubDate>Mon, 15 May 2006 19:54:06 GMT</pubDate>
      <itunes:block>yes</itunes:block>
      <itunes:duration>00:18:10</itunes:duration>
      <itunes:author>John Follis</itunes:author>
      <itunes:summary><![CDATA[Pillar can resolve any tech emergency and provides long-term solutions involving upgrades and training. Says Richard, "We allow our customers to focus on using technology, not fixing it."]]></itunes:summary>
      <itunes:subtitle></itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
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      <title>Adam Remson - OTHER Advertising</title>
      <description><![CDATA[The first and only publication dedicated to nontraditional advertising media bringing news, trends and discussions concerning out-of home and other nontraditional marketing to the forefront of the advertising business.]]></description>
      <pubDate>Mon, 15 May 2006 19:47:03 GMT</pubDate>
      <itunes:block>yes</itunes:block>
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      <itunes:author>John Follis</itunes:author>
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      <itunes:subtitle></itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
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      <title>Ramon Ray - Smallbiztechnology.com</title>
      <description><![CDATA[There's so much technology available, but how can it better help your business? Hear how Ramon gets the word out.]]></description>
      <pubDate>Mon, 15 May 2006 19:42:29 GMT</pubDate>
      <itunes:block>yes</itunes:block>
      <itunes:duration>00:17:41</itunes:duration>
      <itunes:author>John Follis</itunes:author>
      <itunes:summary><![CDATA[There's so much technology available, but how can it better help your business? Hear how Ramon gets the word out.]]></itunes:summary>
      <itunes:subtitle></itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
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      <title>Don Winter - Encompass Media</title>
      <description><![CDATA[Covering the outdoor and nontraditional advertising world, hear how this successful media company markets its clients, and itself.]]></description>
      <pubDate>Mon, 15 May 2006 19:38:57 GMT</pubDate>
      <itunes:block>yes</itunes:block>
      <itunes:duration>00:20:17</itunes:duration>
      <itunes:author>John Follis</itunes:author>
      <itunes:summary><![CDATA[Covering the outdoor and nontraditional advertising world, hear how this successful media company markets its clients, and itself.]]></itunes:summary>
      <itunes:subtitle></itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
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      <title>Peter Clayton - Landed Radio</title>
      <description><![CDATA[This career empowerment service uses podcasting and the Landed web site to help high-potential professionals succeed at their career goals.]]></description>
      <pubDate>Mon, 15 May 2006 19:33:39 GMT</pubDate>
      <itunes:block>yes</itunes:block>
      <itunes:duration>00:23:43</itunes:duration>
      <itunes:author>John Follis</itunes:author>
      <itunes:summary><![CDATA[This career empowerment service uses podcasting and the Landed web site to help high-potential professionals succeed at their career goals.]]></itunes:summary>
      <itunes:subtitle></itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
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      <title>Doug Craig - Media Planner and Buyer</title>
      <description><![CDATA[Hear a Mad Ave media vet weigh in on the current, and future, media landscape.]]></description>
      <pubDate>Mon, 15 May 2006 19:28:39 GMT</pubDate>
      <itunes:block>yes</itunes:block>
      <itunes:duration>00:18:30</itunes:duration>
      <itunes:author>John Follis</itunes:author>
      <itunes:summary><![CDATA[Hear a Mad Ave media vet weigh in on the current, and future, media landscape.]]></itunes:summary>
      <itunes:subtitle></itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
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